73% Of ALS Foundation Donations Are Not Used For Research
Ice bucket challenge proceeds spent on costs and salaries
The viral ice bucket challenge taking the internet by storm aims to raise awareness for Amyotrophic Lateral Sclerosis in a fun way. So far the challenge, accepted by celebrities and regular folk alike, has stacked up almost $100 million (over £60 million) in donations towards research into the condition.
BUT, despite the good intentions of its donors, the ALS Foundation has admitted that over 73% of the donated money is going towards fundraising, overhead expenses, executive salaries and external donations. Leaving just under 27% forresearch into Amyotrophic Lateral Sclerosis, its intended purpose.
Charitable watchdog ECFA deems these figures to be unacceptable, as under their definition, a reliable charity is supposed to ensure that at least 80% of its donations go towards their intended projects. At the moment the executive employees of the ALS Foundation are all receiving six-figure salaries, ranging from $110,661 (£66,705) to $339,475 (£204,630) a year.
The new, perhaps self absorbed, way of raising cash by nominating friends has been hugely successful on Facebook but has also come under criticism because its has been suggested that many of the people who are taking part in the craze do no actually know what the Charity is for. It really doesn't help knowing that employees of the company are earning such high salaries.
Perhaps those accepting the popular ice bucket challenge online should invest their donations more wisely in the future, into causes more likely to hold accountability for where your hard-earned cash is going. It also clashes with World Water Week which mainly focuses on the worlds water crisis, also Water Aid is asking people to use recycled bath water or sea water in a desperate attempt to stop the waste of water in the midst of the campaign.